Grow your skill set in the best UX Design Conference of 2025

UXLx: UX Lisbon
11 min readJan 23, 2025

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Just four months away, UXLx: User Experience Lisbon 2025 is once again gearing up to be the go-to conference for all UX professionals looking for the best training. We’re also celebrating the 15th edition! So it promises to be one for the books.

Featuring an exciting lineup of workshops that bring together innovative minds, practical skills, and cutting-edge strategies. The workshops are designed to empower professionals of all levels of expertise and industries. Whether you’re looking to sharpen your skills, explore new methodologies, or connect with industry leaders from all around the world, UXLx 2025 has something for everyone.

Here’s a preview of the workshops you won’t want to miss (more to be announced soon).

DAY 1 — Tuesday 20 May

The first day of UXLx is always dedicated to full-day workshops. You’ll have two to choose from.

🎟️ You’ll need a 4 DAYS ticket to attend these workshops.

🗓️ TUE 20 May 2025 🕘 09:00 to 17:30 (with coffee ☕️ and lunch breaks 🍽️)

Advanced Design Systems by Brad Frost

Author of Atomic Design, Brad Frost is a widely recognised expert when it comes to Design Systems. He’s currently a principal and design system consultant at Big Medium, where he helps teams establish and evolve design systems, establish more collaborative workflows, and create better software together.

Brad’s full-day workshop is for experienced design system practitioners who are looking to dive into the details of design system architecture and process that truly make or break a design system effort.

The workshop will cover the design system ecosystem, design token architecture for multi-brand design systems, component architecture best practices, adoption, team structure, governance, and communication best practices.

If you’re looking to take your design system efforts from good to great, this workshop is for you.

Human Centered AI Product Sprint by Sarah Tan

Sarah Tan is the founder of Formatif, a 0 to 1 Venture Builder studio for emerging AI/Web3 startups. Sarah also co-developed the Human-Centered AI product innovation framework with AI Singapore, revolutionising ethical AI product innovation.

Sarah conducts AI innovation workshops globally at universities and conferences, and in 2025 she’ll share her expertise in a full-day workshop at UXLx.

In this hands-on session, you’ll master a revolutionary 5-step framework that bridges the gap between human needs and AI capabilities. Through practical exercises using a specialised AI Design toolkit and interactive design cards, you’ll learn to:

  • Identify high-impact AI opportunities in real-world scenarios;
  • Translate complex user needs into data-driven solutions;
  • Create prototype AI systems that truly serve user needs;
  • Evaluate and address ethical implications of AI deployment;
  • Build AI solutions that balance innovation with responsibility.

Transform your approach to AI development with our intensive workshop on Human-Centered AI methodology.

DAY 2 — Wednesday 21 May

On the second day you’ll have 6 half-day workshops to choose from.

🎟️ You’ll need a 4 Days, 3 Days or 2 Days Wed+Fri ticket to attend these workshops.

Designing for Uncertainity with AI by Mike Oren

As a data and AI experience design leader, Mike Oren leads the Intelligence Design team at Klaviyo, responsible for all experiences that leverage data to help customers make smarter marketing decisions leveraging analytics and AI.

He has worked on AI experiences in industry for a decade and teaches data literacy and evidence based design at Illinois Institute of Technology’s Institute of Design (ID).

In Mike’s workshop you’ll gain valuable insights into leveraging uncertainty to enhance the effectiveness, efficiency, and engagement of AI-driven interactions. To help you understand, and teach others, the principles of probabilistic design and other key statistical concepts that will help you work with both GenAI and other ML models, we’ll play some simple games and discuss some principles from non-linear narratives (and game design).

This immersive workshop is designed to help you and your teams work within the uncertain confines of GenAI, exploring its principles of probability and showcasing how they can revolutionize the creation of AI experiences.

🗓️ WED 21 May 2025 🕘 09:00 to 12:30

Power of Storyboarding — How to Present Research Findings and Inspire Action by Laura Pledger

Laura Pledger is joining us at UXLx 2025 to share her passion about exploring new ways to amplify the voices of users who are often under-represented in projects.

During Laura’s interactive session you’ll look at the impact of storyboards and by the end of the workshop you will be able to:

  • Understand and be able to explain what a storyboard is as a UX research method and be able to introduce it into your own organisation;
  • Use the story arc technique to structure compelling stories and be confident in how to pull out a narrative from UX research;
  • Understand how to create the visual elements of a storyboard by either utilising physical materials or through Microsoft PowerPoint to be able to present digitally;
  • Take away a practical example of a completed storyboard which can be used as a reference for future storyboarding.

When we bring to life the thoughts and emotions of users in story form, different areas of the brain are activated. As a result, stories woven into your presentations do more than inform; they connect and build trust, which make your findings more memorable and influential.

🗓️ WED 21 May 2025 🕘 09:00 to 12:30

Accelerating Insights with AI — A Hands-On Workshop for UX Researchers and Innovators by John Whalen

John Whalen, PhD, leads Insights & Innovation at Brilliant Experience, where he has guided global brands and innovative startups to deeply understand their customers, validate business opportunities, and bring successful products to market.

Initially skeptical about AI in research, John has since conducted extensive “AI vs. Humans” studies to identify when AI-enhanced methods outperform traditional approaches and where human judgment remains critical. And that’s exactly what he’s going to be teaching you at UXLx 2025.

John’s workshop will show you how to integrate AI into your qualitative research workflow, reducing timelines from weeks to days — all without compromising quality. Whether you’re a researcher, product manager, marketer, or executive, you’ll discover how to confidently leverage AI to inform strategic decisions, guide product innovations, and drive business outcomes.

In an era where speed, scale, and global reach are essential, AI-enabled research methods can supercharge how you gather and analyse customer insights.

🗓️ WED 21 May 2025 🕘 09:00 to 12:30

Product Voice by Torrey Podmajersky

As president of Catbird Content, Torrey Podmajersky helps teams solve business and customer problems using UX and content.

Since 2010, she has written inclusive and accessible consumer and professional experiences at Google, OfferUp, and Microsoft, and now for clients of Catbird Content. She wrote the best-selling Strategic Writing for UX.

The voice of a product is how every word and phrase within the product reflects the aspirations of the brand. But how do you design that voice? Just as importantly, how do you ensure that everybody who creates the language for that experience can write in that voice?

Through a series of exercises, you’ll cover:

  • Using principles as a basis for voice;
  • Voice vs. tone;
  • UX text patterns.

You’ll leave with a voice chart to align UX text to your brand, example content for common scenarios, and practical, repeatable processes to improve your product’s expression of brand.

Defining the voice of any product can increase brand affinity while increasing user recognition and trust.

🗓️ WED 21 May 2025 🕘 14:00 to 17:30

Design for Impact — Research Methods to Uncover Impactful Insights by Erin Weigel

Erin Weigel delivers impactful, user-centric products and tells stories about how she does it.

She has A/B tested thousands of design changes at Booking.com, where she worked as Principal Designer for 9 years. Her specialties are Conversion Design and building experimentation cultures.

She’s the author of Design for Impact: Your Guide to Designing Effective Product Experiments.

With a mix of engaging short stories, interactive quizzes, and hands-on exercises you will learn:

  • An impactful research framework to ensure your insights align with not only your customer needs but also your business goals;
  • The different types of research questions and what a good research question sounds like;
  • How to choose the right research method to answer your well-written research questions, and finally;
  • How to create a User Experience Landscape to centralize all your quantitative and qualitative research insights into an inspiring artifact to align your teams around.

You will leave with the ability to better position your research strategy to support business goals while keeping organizational focus squarely on solving customer problems.

🗓️ WED 21 May 2025 🕘 14:00 to 17:30

DAY 3 — Thursday 22 May

Similarly to the previous day, on day 3 you’ll have another half a dozen workshops to choose from.

🎟️ You’ll need a 4 Days, 3 Days or 2 Days Thu+Fri ticket to attend these workshops.

Be Less Wrong — Decision-Making for Building Great Products by Jeff Whitlock

Jeff Whitlock is the CEO of Grain. He’s held multiple product leadership roles in early stage startups, and co-founded multiple startups of his own (one of which went through YC in 2021).

“Be Less Wrong” is a practical workshop for everyone involved in product development: product managers, designers, researchers, and engineers. You’ll learn to recognise different decision types, apply proven techniques, and leverage mental models and principles to reduce errors — and make failures productive.

Improving the quality of your decisions will improve the quality of your product. Decision-making is a learnable meta-skill you can immediately apply to your work with the right mindset, knowledge, and tools.

🗓️ THU 22 May 2025 🕘 09:00 to 12:30

Bodystorming Artificial Intelligence by Jane Park Storm with Daniela Jones

Jane and Daniela are both Design Researchers at Coforma, a digital services company that develops technology solutions for government, enterprise, and nonprofits.

Their interactive workshop is about physically embodying and empathising with that which many of us are feeling excited, apprehensive, or even fearful about — generative Artificial Intelligence (AI).

Leveraging a design thinking method known as bodystorming, you will reimagine the critical social and technological shift that is AI — exploring what is possible when you embody an algorithm and set of principles that is unpredictable and prone to hallucinations.

The bodystorming framework will draw from other creative disciplines, such as improv and its “yes, and” principle, to examine what results when humans interact with a technology that may one day displace them.

Not only will participants learn about the possibilities and risks of AI, they will co-create a framework for designing other possible futures.

🗓️ THU 22 May 2025 🕘 09:00 to 12:30

Designer 2.0 — Amplifying Design Work with AI by Matias Vaara

Matias Vaara works at the intersection of AI and design, helping teams unlock strategic innovation potential.

Drawing on his experience with global enterprises and leading agencies, he guides organisations from initial AI readiness to pioneering new approaches. His work spans strategic advisory, team capability building, and hands-on innovation projects.

In “Designer 2.0” you’ll explore how to integrate AI effectively into your design practice.

Through guided instruction and exercises, you’ll learn to:

  • Train your personal AI assistants;
  • Accelerate research through AI-powered analysis;
  • Enhance creative ideation with AI collaboration;
  • Create rapid prototypes using AI tools.

Learn practical approaches for enhancing research, ideation, and creation while maintaining strategic control and creative direction.

🗓️ THU 22 May 2025 🕘 14:00 to 17:30

Culturalisation and International UX by Chui Chui Tan

Dr. Chui Chui Tan is the author of Research for Global Growth and International User Research.

Chui Chui specialises in culturalisation strategies tailored for international growth. She leverages cultural insights to craft winning global business strategies and has partnered with industry giants, Fortune 500 companies and household names, guiding them to navigate international markets successfully.

When your products and services reach global audiences, the challenges multiply. Culture, politics, technology and social customs all shape what people expect, want and need. Understanding these factors is key to creating products and services that resonate worldwide.

In this interactive workshop, Chui Chui will show you how to navigate these complexities to bridge the gap between local cultures and global business.

Whether you’re expanding globally, launching in new markets or simply looking to understand your international customers better, this workshop will equip you with actionable tools and strategies to succeed.

🗓️ THU 22 May 2025 🕘 14:00 to 17:30

Accessibility Operations by Devon Persing

Devon Persing is an accessibility specialist based in Seattle, WA.

As an independent consultant, educator, and mentor, she focuses on helping organisations build accessibility programs that center equity and sustainability.

She is the author of The Accessibility Operations Guidebook.

UX designers, researchers, and content writers frequently find themselves left out of accessibility strategies that emphasise code and testing over actual user experience and best practices. Even in the best scenarios, accessibility work can still feel like it’s about meeting laws and standards first and helping people actually use our products and services last. This often makes accessibility work feel brittle, reactive, and compliance-focused.

Devon will show us how can we change that, making our accessibility work more sustainable, proactive, and people-focused.

Instead, we can aim to make our accessibility work everything it’s usually not: sustainable, proactive, and people-focused. And a way to do that is through accessibility operations, which puts people and process in the spotlight.

🗓️ THU 22 May 2025 🕘 14:00 to 17:30

❗️Heads up! Tickets are now in the Standard price tier. This means they sill have a good discount (up to 100€). Better rush to secure your seat! 💨

🎟 ️Bring the whole team and get a discount — when you buy 5 tickets, you get 1 free!

👍 Need some help convincing your manager to invest in your training with UXLx? Download and send them our Convince Your Boss PDF.

🏨✈️ Hotel & Flight Deals — You can get 10% discount when booking your flight to Lisbon with TAP Air Portugal and when booking a room at Meliã Lisboa Oriente. Find all about the discount codes on UXLx website.

@ Stay up to date with all UXLx newsInstagram, Facebook, X, LinkedIn, Medium.

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UXLx: UX Lisbon
UXLx: UX Lisbon

Written by UXLx: UX Lisbon

User Experience Lisbon: 4 days of workshops and talks featuring top industry speakers. Produced by Xperienz. www.ux-lx.com

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