Product/UX Researcher. Cognitive Science background.

UX. Analytics. Optimisation. Analytics. @uxpodcast co-host. Online since 1986. Educated as economist, digital at heart.

Making tech safe and compassionate through design, coaching and teaching. Independent consultant. Co-host of UX Podcast. Primary publication: axbom.com

artist | writer | designer

Farai Madzima. UX Guy. Dad. Public Speaker. Jo'burger . Husband. Geek. Writer of code

Designer. Strategist. Speaker. Information architect. Facilitator. Collaborator. Father. Goofball.

A List Apart, A Book Apart, An Event Apart. Designing With Web Standards. Happy Cog. The Big Web Show. Jeffrey Zeldman Presents the Daily Report. Ava’s Dad.

Optimal Workshop is a world leader in user research and insights, helping over 650,000 people globally build better digital experiences.