Best quotes from UXLx 2018
Quotes from Speakers and Attendees’ tweets. Thank you all! 🤩
Jess McMullin
LEAN SERVICE DESIGN
Experience is what we remember, not what simply happened.
A service is something someone does for someone else that creates value for both.
Lean service map is a remixed journey map that becomes a living hub for teams to work together during the learn-build-measure cycle.
SPEAKING CEO: BUSINESS FLUENCY FOR DESIGNERS
If somebody doesn’t get it, it’s that I don’t understand them well enough to communicate with them in a way that makes them get it.
Richard Banfield
CONFUSION, STUPIDITY AND SHAME: A DISTURBING TALE OF PERSONAL GROWTH IN FOUR PARTS
Your failure is not your identity.
Adults and kids are different. When adults fail, they stop trying. Kids stand up and keep fighting. They don’t stop trying. And that’s the best way to learn.
The problem with success is that we believe we are responsible for our own success.
Success makes you selfish. Your goal should be to make other people successful.
Bad things happen to good people every day, and that’s okay.
I invite you to be crazy, to be a little nuts.
Don’t worry about people loving your ideas all the time.
Failure is yours, success is your team’s.
Don’t be too optimistic, plan to meet bears along your road to the success.
To deal with reality you must first recognise it as such.
Find the data, find the objective data to back up what you’re saying.
Failure is not so bad when there’s someone there to catch you.
Have faith in other people.
Cornelius Rachieru
MAPPING MULTI-CHANNEL ECOSYSTEMS
Once you see a system, you cannot unsee it.
Cyd Harrell
UX IN SERVICE
Most generous and useful thing we all can do is to share our practice with people who are already working in the government.
I just had a user experience with my government!
We should share our practice with people who work in public institutions.
Sometimes you just need to show what is possible.
RICH UX RESEARCH ON THE FLY
Ann Thyme-Gobbel
DESIGNING AND PROTOTYPING VOICE INTERFACES
Assumptions are made very quickly. But don’t assume that much when analysing what the user said.
You need to help your users when they got lost in the conversation. If you don’t, they get angry and don’t use your “voice thing”.
The problem with the speech is that it’s always floating. Now it’s here, and now it’s gone.
I don’t like if it sounds too much like a human, it sets the wrong expectations.
Alastair Somerville
MOVING THRU MIXED REALITIES
Moving thru Mixed Realities is when & where diversity of people meets diversity of places.
And, most importantly, remember… You are the solution.
Bruce McCarthy
PRODUCT ROADMAPPING
Roadmapping is a team effort, it’s not created only by product managers. Role of product manager here is to be a facilitator of conversations that lead to the roadmap.
We should be asking ourselves ‘What does success look like rather than what does the solution look like?
Roadmap is a strategic communication tool.
GANTT is just an attempt to predict things that are unknown at the moment. We are not good in guessing what will happen; we should stop trying.
Dan Brown
CRAFTING THE DISCOVERY PHASE
Discovery is filling gaps in our knowledge.
All the decisions we make on the start will affect everything else later in the process. It will help you keep focus throughout the process.
In the world where we rush to deliver any solution, we usually shorten our time for thinking about problems.
Framing a problem gives design team a shared focus.
IA LENSES: A NEW TOOL FOR DESIGNING DIGITAL STRUCTURES
Chris Risdon
SHAPING BEHAVIOR, BY DESIGN
The best way to change the behavior is to change the environment.
If you want to start doing behavior design, start with ethical guidelines and principles.
ORCHESTRATING EXPERIENCES
Stacey Seronick
DESIGNING CONVERSATIONAL UIS
When testing conversation, try to use exactly same words for every participant. Even the slightest change can have a huge impact on answers.
We are still only touching a surface of conversational UI.
Kevin Cannon
ERGONOMY FOR UX DESIGNERS
Boon Sheridan
AUGMENTED REALITY — WAIT, WHAT? (OR, POKÉMON GONE)
AR is maturing as a platform.
The AR ecosystem is stabilising and expanding.
Great AR is customer focused.
AR is a nice and shiny toy, but if you don’t connect it to the business soon, it fails. Talk about measuring success early.
CUSTOMER JOURNEYS
Jaime Levy
FROM UX STRATEGY TO DIGITAL TRANSFORMATION
Creating solution prototypes for experiments.
CONDUCTING COMPETITIVE RESEARCH
Russell Parrish
PAPER PROTOTYPING FOR VR
Kim Goodwin
THE VALUES ARE THE EXPERIENCE
If you are focusing on business needs, are you doing human-centric design? I would argue no.
Internet products and services are the largest human-subjects experiments ever conducted.
‘We don’t have the time and money to do user research’ is not a statement of fact, it’s a value statement.
If you don’t apply to your value when it’s inconvenient, it’s not a value. Be honest about that.
The values are the experience not what you’re claiming on your goodies.
If your experience undermines any of human needs, it’s net negative for the world.
As designers, we help others see what’s possible.
TURNING DATA INTO DESIGN
You should use ‘ugly’ journey maps
Dan Lockton
DESIGN AND THE IMPORTANCE OF IMAGINARIES
The way people imagine things affects how they act.
In order to trust a system we need to believe we know how it works.
NEW METAPHORS
Kathryn McElroy
PROTOTYPING PHYSICAL PRODUCTS
Scott Berkun
THE DANCE OF THE POSSIBLE
Great ideas often look weird (at first).
Creativity starts when you run out all obvious solutions. Brain is creative when it’s suitably motivated.
When you’re stuck in your act of making something new you’ve forgotten that all ideas are made of other ideas.
Any project you are working on has a history. Study it, it will inspire you to find new solutions.
See all UXLx 2018 coverage at:
Hope to meet you again in 2019 for UXLx 10th edition! 🤗
